Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this is not deceptive in origin. Examples of non-malicious duplicate content could include:. If your site contains multiple pages with largely identical content, there are a number of ways you can indicate your preferred URL to Google. This is called "canonicalization". More information about canonicalization. However, in some cases, content is deliberately duplicated across domains in an attempt to manipulate search engine rankings or win more traffic.
2. Reduce HTTP Calls
What is Network Latency?
I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. If a user clicks through to a page on your website and finds themself waiting more than a few seconds for your page to load, they are likely to leave your page and can cost you a conversion. Google PageSpeed considers several factors for an overall score load time score. When you analyze page speed , Google gives you a list of metrics that contribute to the score. The first set Google PageSpeed Insights gives you is called field data. This includes a variety of aspects of your site. You can also learn more about core web vitals and how it will affect speed and SERP performance. FCP is when your browser renders the initial information.
How the Apple iOS 14 Release May Affect Your Ads and Reporting
Web hosting has a much bigger impact on your website than you might expect, so much so, in fact, that the type of hosting you choose could leave your site open to exploit and downtime. Shared hosting is a popular choice for many businesses because it can keep costs low, but it comes with several drawbacks in relation to security. One of the biggest drawbacks of shared hosting, from a security perspective, is the fact that your site may become exploited by something from the other sites with which it shares a server if file and directory permissions are weak.
Page speed is a critical factor in digital marketing today. It has a significant impact on:. Unfortunately, most websites perform poorly when it comes to page speed, and that has a direct negative impact on their revenue. As a result, some things get pushed to the back burner. One of the things that seem to get pushed back most often is optimizing page speed. What may seem like an inconsequential amount of time to some marketers, including those who focus solely on search engine optimization, has been proven to be monumental by data from industry giants all the way down to our own analytics data.