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This is achieved by providing a mechanism to publishers so that they can declare who is authorized to sell their inventory. Although this has had an almost immediate impact on publishers, including those just using AdSense, many publishers are still unaware of it. The initiative came about in the wake of a number of scandals around the misrepresentation of ad inventory that resulted in big money being spent on bad inventory.
A web publisher asked if changing the anchor text of internal links can negatively affect a website. Can it hurt the rankings? That sounds perfect. So I would definitely go for that. So it kind of follows that anchor text that helps a user understand what they are clicking through to will also be useful to Google for understanding what that linked page is about. John Mueller does not state that updating anchor text will help a site rank better. In the old days, it was understood that the search engine would be influenced by the anchor text to rank the page according to that anchor text. Today, it takes more than just keywords in the anchor text to rank.