To better assist them, Google has created a best practices article to guide health organizations to make COVID information more accessible on Search. We've also created a new technical support group for eligible health organizations. By default, Google tries to show the most relevant, authoritative information in response to any search. This process is more effective when content owners help Google understand their content in appropriate ways. To better guide health-related organizations in this process known as SEO , for "search engine optimization" , we have produced a new help center article with some important best practices , with emphasis on health information sites, including: How to help users access your content on the go The importance of good page content and titles Ways to check how your site appears for coronavirus-related queries How to analyze the top coronavirus related user queries How to add structured data for FAQ content New support group for health organizations In addition to our best practices help page, health organizations can take part in our new technical support group that's focused on helping health organizations who publish COVID information with Search related questions.
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Best practices for search visibility
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At the recent Search Engine Strategies conference in freezing Chicago, many of us Googlers were asked questions about duplicate content. We recognize that there are many nuances and a bit of confusion on the topic, so we'd like to help set the record straight. Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Most of the time when we see this, it's unintentional or at least not malicious in origin: forums that generate both regular and stripped-down mobile-targeted pages, store items shown and -- worse yet -- linked via multiple distinct URLs, and so on. In some cases, content is duplicated across domains in an attempt to manipulate search engine rankings or garner more traffic via popular or long-tail queries. Though we do offer a handy translation utility , our algorithms won't view the same article written in English and Spanish as duplicate content. Similarly, you shouldn't worry about occasional snippets quotes and otherwise being flagged as duplicate content. Our users typically want to see a diverse cross-section of unique content when they do searches. In contrast, they're understandably annoyed when they see substantially the same content within a set of search results.